| 1902 | The Oldsmobile is the Best Thing on Wheels. Nothing to watch but the road. |
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| 1909 | The logical car at the logical price. | |
| 1921 | Built to extend the fame of a good name. | |
| 1928 | You can buy a bigger car but not a better one. | |
| 1930 | Sound economy suggests Oldsmobile. | |
| 1931 | This year own an Oldsmobile - the fine car of low price. To design progressively ... to build faith ... to sell honestly ... to serve sincerely. |
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| 1932 | Outstanding General Motors values in the medium price field. | |
| 1934 | Leader in style .. leader in performance.. leader in value. | |
| 1935 | The car that has everything. | |
| 1937 | A beauty in armor. | |
| 1938 | Step ahead and be money ahead! | |
| 1939 | Setting the pace - different times, different models, but always top-flight performance. | |
| 1940 - 1941 | Styled to lead - built to last. Bigger and better in everything! |
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| 1942 | Fire-Power is our business - keep ‘em firing. It’s quality built to last! Proved and Improved for ‘42 (Hydra-matic drive). |
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| 1943 -1945 | “Count on me for ‘43 - to help keep ‘em rolling!” (Olds dealers of America) | |
| 1944 | You can always count on Oldsmobile (service and dealer ads). | |
| 1946 | The Drive that shifts for itself! | |
| 1948 | A famous “Drive” in a Famous car. | |
| 1949 | Make a Date with the “88.” | |
| 1950 | Oldsmobile Rockets Ahead! Make a Date with a “Rocket 8!” |
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| 1951 | Ride the “Rocket” and Save! | |
| 1953 | The new ruling power of the road. | |
| 1954 | There’s more than a touch of tomorrow in the Rockets of today. | |
| 1955 | Oldsmobile Rockets ahead ... with flying colors! | |
| 1958 | Presenting a new way of going places in the Rocket age... OLDSmobility! |
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| 1960 | The most satisfying car you have ever owned! | |
| 1961 | Sized right ... powered right ... priced right ... Super 88 - the action line ... in performance and design! |
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| 1962 | There’s something extra about owning an Olds. | |
| 1963 | New style to invite you ... new luxury to delight you. New style to delight you! Rocket action to excite you! |
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| 1965 | Pick the Rocket to fit your pocket! | |
| 1966 | Step out front in 66 ... in a Rocket action Olds! | |
| 1968 | Every Olds has to make it before we mark it (GM Mark of Excellence). Youngmobiles from Oldsmobile. |
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| 1970 | The Escape Machines. Escape from the Ordinary. | |
| 1971 | Oldsmobile - always a step ahead. | |
| 1972 - 1974 | Not Just Another Pretty Car | |
| 1975 | It’s a good Feeling to Have an Olds Around You | |
| 1976 - 1978 | Can We Build One For You? | |
| 1978 | In Man's Search for a New Measure of Excellence... | |
| 1979 - 1981 | We’ve had one built for you. | |
| 1982 - 1983 | Even Today, There’s Still Room To Do It In Style | |
| 1984 - 1986 | There’s a special feel in an Oldsmobile. | |
| 1986 - 1988 | Oldsmobile Quality. Feel it! | |
| 1989 - 1991 | This Is The New Generation of Oldsmobile | |
| 1992 | The Power of Intelligent Engineering. | |
| 1993 - 1997 | It's Your Money, Demand Better | 1999 - present | Start Something |